for (var i=0; i < aTags.length; i++) var vOut=""; FARAVELLI, The Best Ingredients for a tasty life! Many big beer brands, including Molson Coors, Corona and Budweiser have stepped into the market this year. Molson coors, Coca-cola, hard seltzer It comes in four flavors: black cherry, lemon lime, mango and grapefruit. dataLayer.push(dataLayerNews); | Product Brochure. if(i!=(aTags.length-1)) '," Lane Goggin, portfolio manager, non-alcoholic beverages division at Molson Coors, told FoodNavigator-USA. dataLayerNews.related_tags = sanitize_gpt_value2("Molson coors, Coca-cola, hard seltzer"); With its long legacy as beer brewer, Molson Coors decided to leverage its robust end-to-end barley capabilities, added Goggin. Beyond the lemon lime hybrid, the flavors in its new 12-oz. Health and nutritional ingredients, You must be 21 years old to visit this site. }); Topo Chico – the premium Mexican sparkling water brand Coca-Cola acquired in 2017 – is already launching its new hard seltzer in Latin American markets this year, marking a milestone leap from Coca-Cola into the alcoholic beverage category. For each 12-pack of Coors Seltzer sold, we are committed to restoring 500 gallons of clean water to America’s rivers*. Building resilience requires establishing relationships with multiple suppliers and manufacturers. Like HUZZAH, MadVine will first be introduced to retailers in the SoCal region before expanding to more retailers nationwide to compete within the diet cola set. . The 12-packs also include cans of black cherry, grape fruit, and mango. Our relationship with Molson Coors Beverage Company allows Topo Chico Hard Seltzer to launch with scale, at an accelerated pace, delivering a product that consumers will love.”, Gavin Hattersley, CEO of Molson Coors, said: “This is another significant step in growing our above premium portfolio and becoming a major competitor in the rapidly-growing hard seltzer segment, both key components of our revitalization plan.”. We may earn commission from the links on this page. * WITH NATURAL FLAVORS. Coors Seltzer comes in 4 delicious flavors, and each 12 pack purchased restores 500 gallons of clean water to America’s Rivers. { I enjoy a nice @coorslight as much as the next guy but I’m not sure I can jump on this seltzer band wagon. A “12 PACK EQUIVALENT” IS 144 OUNCES. %PDF-1.6
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�. Coors Seltzer (4.5% ABV) launched at the end of August, and early results have ‘exceeded expectations’, says Molson Coors. HUZZAH, which will first be available in Southern California retailers before expanding to nationwide distribution, is billed as seltzer water with added probiotics and contains 3g or less of sugar and 15 calories or fewer per 12oz can or as Goggin refers to it, "bubbles with benefits". Rounding out its first major expansion in the non-alcoholic beverage space is a "top-secret" nootropic performance beverage targeted towards e-sports gamers and developers. 10934 0 obj
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FOR INFORMATION ABOUT CHANGE THE COURSE, VISIT. } Subscribe, By Rachel Arthur Molson Coors will be responsible for the marketing, sales and distribution of the brand, prioritizing markets where Topo Chico already has a strong presence. Earlier this month, Molson Coors announced the online launch of HUZZAH, a seltzer with added probiotics which is intended to capture non-kombucha drinkers, said Goggin. Also part of its expanding better-for-you beverage portfolio is the upcoming launch of Golden Wing, a non-dairy, plant-based milk alternative made from barley designed to compete with the likes of almond milk and oatmilk, said Goggin, who believes there's still white space to be had in the fast-growing category. With its expertise in emerging better-for-you categories and strong retailer relationships, LA Libations will continue to support Molson Coors in its alcohol-free portfolio strategy. "Oatly just kind of came out of nowhere, and shook up the almond, soy milk game. � i> 0� ��Y``P� t�� Coors is 4.2% ABV light beer that is always lagered, filtered, and packaged cold. Not only does it showcase new flavors, but it has an environmental goal, to restore American rivers. Huzzah Probiotic Seltzer is a ‘pumped-up, full-flavored seltzer with added probiotics to help support a healthy gut. var reg = new RegExp('\\W+', "g"); Coors Seltzer Black Cherry† Hard Seltzer 12 oz 4.5 90 0 0 0 0 0 20 2.0 0 2 0.0 Water, Cane Sugar, Yeast, Sodium Citrate, Citric Acid, Natural Flavors Coors Seltzer Grapefruit† Hard Seltzer 12 oz 4.5 90 0 0 0 0 0 20 2.0 0 2 0.0 Water, Cane Sugar, Yeast, Sodium Citrate, Citric Acid, Natural Flavors Coors Seltzer Lemon } Sign up to our free newsletter and get the latest news sent direct to your inbox. vOut = vOut.toLowerCase(); Related tags: Are you ready for a new taste experience? FOR INFORMATION ABOUT CHANGE THE COURSE, VISIT CHANGETHECOURSE.US. 25-Sep-2020 at 16:28 GMT. Molson Coors says the partnership is another step in its ambitions to move beyond beer; growth the company’s premium portfolio, and become a ‘major competitor’ in the fast-growing attractive hard seltzer category. The second brand introduced by Molson Coors is Coors Seltzer. var vOut=""; Sweegen’s proprietary taste modulation flavor library and product development expertise can help solve a variety of sugar reduction challenges. * FOR EVERY 12 PACK OR "12 PACK EQUIVALENT" OF COORS SELTZER SOLD AT PARTICIPATING RETAILERS BETWEEN 8/15/2020 AND 8/31/2021, COORS BREWING COMPANY WILL PURCHASE SERVICES FROM CHANGE THE COURSE TO RESTORE 500 GALLONS OF FRESH RIVER WATER. Subscribe, By Mary Ellen Shoup "We were very picky with the ideas that we wanted to pursue to make sure they were on strategy. Coca-Cola, For many people, the concept of Artificial Intelligence (AI) is something of fantasy novels and films where powerful machines take over the human race.... Free newsletter Related tags: Free newsletter We said to ourselves, ‘OK, where and when and why are people looking for functional non-alcoholic beverages? In the US, the Coca-Cola brand will launch in four flavors in slim cans: Tangy Lemon Lime, Exotic Pineapple, Strawberry … Coors is the latest big brand to dive into the trend, debuting its first-ever sparkling spiked seltzer this week on social media. if(i!=(aTags.length-1)) We estimate that we will support projects that will restore one billion gallons of river water in the next year alone. Molson Coors, Flavors include grapefruit, black cherry, and lime, and inventive combinations like Pineapple Pomelo, Pear Elderflower, and Raspberry Rosé. Per 12 oz., ALL FLAVORS: Cal 90, Carbs 2g, Protein 0g, Fat 0g, ©2020 Coors Brewing Company, Fort Worth, TX, Join the easiest volunteer program, because when you drink Coors Seltzer you're helping save the rivers, * FOR EVERY 12 PACK OR "12 PACK EQUIVALENT" OF COORS SELTZER SOLD AT PARTICIPATING RETAILERS BETWEEN 8/15/2020 AND 8/31/2021, COORS BREWING COMPANY WILL PURCHASE SERVICES FROM CHANGE THE COURSE TO RESTORE 500 GALLONS OF FRESH RIVER WATER. Sorry, folks! And how can we put some horses in the race at different occasions? return vOut; var reg = new RegExp('\\W+', "g");
Its flavors are pineapple mango, black cherry lime, blueberry pomegranate and strawberry kiwi. SPARKLING HARD SELTZER Clean label, Welcome to the Coors Banquet Beer website. "There’s obviously a very loyal kombucha drinker that’s spending a lot of money in this category, but we felt like there was a way to bring probiotic benefits to a broader consumer base through a seltzer. "We’re not going to teach Molson Coors anything about beer, and they would’ve figured it out with or without us, but I do think we give them a shortcut," said Danny Stepper, CEO and co-founder of LA Libations. In fact, one reason why there is a national shortage of aluminum cans is because of the craze. "This thing is really built for speed," added Stepper. The below are organized in alphabetical order, and will be updated as more boozy seltzers undoubtedly make their debuts. %%EOF
Summer may be a footnote at this point, but that's not enough to stop the ongoing spiked seltzer craze from extending long past fall. Molson Coors has made an exclusive agreement with The Coca-Cola Company to manufacture, market, and distribute Topo Chico Hard Seltzer in the US: launching in the first half of 2021. function sanitize_gpt_value2(gptValue) Delish participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. 0
}); Nearly a year since Molson Coors took a minority stake in the beverage incubator, L.A. Libations is helping Molson Coors build out its non-alcoholic beverage portfolio -- which already included kombucha brand Clearly Kombucha and Henry's Weinhard soda -- by launching a slew of new brands across several fast-growing beverage categories. } function sanitize_gpt_value2(gptValue) It comes in four flavors: black cherry, lemon lime, mango and grapefruit. vOut += aTags[i].trim().replace(reg, '-').substring(0,40); endstream
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| Technical / White Paper. Our partnership with Change the Course will support several water restoration projects across the country that help sustain healthy, flowing rivers. Change the Course is a non-profit, national organization that brings together corporations, conservation organizations and the public to raise awareness about freshwater, reduce water footprints and ensure clean and reliable water for rivers, commerce and communities.
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