Although the Corporation generally did not use consumer media advertising such as newspaper and magazine ads, or radio and television commercials, it did employ a variety of techniques to publicize itself. Hershey Foundation, © 2011 Hershey Community Archives | Terms of Use | Designed by Triple Strength. 1936-1945. One of the most far reaching advertising techniques Hershey employed was creating and inserting specially sized postcards, in standard-sized milk chocolate bars to promote the company and the town. (Hershey Chocolate Advertising, Public Relations and Promotions). Hershey Community Archives is currently open by appointment ONLY. Company headquarters are in Hershey, Pennsylvania. The campaign was an immediate success because of all the attention they were given since they had previously never advertised before. Please click the link below for more details and to submit your stories.Thank you for your time, and we hope you are staying safe and healthy! Both of these films would have been seen as “shorts” shown in movie theaters before the feature film. Raised in rural PA, Milton was known for his kind spirit. In the Archives collections you can find postcards with postmarks from China, Alaska, Mexico and France. Register here for this Zoom webinar: https://bit.ly/2OCnzPf ... See MoreSee Less, Thanks to abc27 News for highlighting our COVID-19 Stories initiative! (Our Story: Hershey Company) It’s hard to believe that a company survived 69 years without ever putting in an effort to promote its products. Milton built a huge plant, built an amusement park, theater, and stadium all in the town named Hershey. Another thing that really helped promote Hershey was the Hershey School for Neglected Boys. Share your COVID-19 experiences on our website: hersheyarchives.org/share-your-covid-19-story. Hershey didn't pay to have Reese's Pieces placed in the movie. One of the great myths in the advertising industry is that Hershey Chocolate did not begin advertising until 1970. Hershey Community Archives is asking you to share your Hershey COVID-19 experiences with us so that future generations can remember, reflect, and learn. Located in The Hershey Story 63 West Chocolate Avenue Hershey, Pennsylvania 17033. Milton Hershey funded the "Great Building Campaign" in Hershey, PA—putting 600 men to work during the Great Depression. One of the great myths in the advertising industry is that Hershey Chocolate did not begin advertising until 1970. We are collecting COVID-19 stories from the Hershey community. These plans to push advertising of the company began with an ad in 114 Sunday newspapers in July of 1970. The Hershey Company, formally known as Hershey Foods Corporation up until April 2005, holds the top position in the U.S. confectionery market. with $1million of advertising if Hershey could use E.T. Dearden attended the Hershey school after his mother passed away when he was 13 and eventually worked his way up to run the Hershey Company. Hershey Chocolate Advertising, Public Relations and Promotions, http://www.suite101.com/content/hershey-chocolate-advertising-public-relations-and--promotions-a268240, http://webcache.googleusercontent.com/search?q=cache:pTjvpJ9EcFUJ:www.referenceforbusiness.com/businesses/G-L/Hershey-Milton.html+Hershey+William+dierden+advertising&cd=3&hl=en&ct=clnk&gl=us, http://www.hersheys.com/our-story.aspx#/the-man, http://www.thehersheycompany.com/about-hershey/our-story/hersheys-history.aspx. This was Reese's big break; sales tripled within 2 weeks of the movie's premiere. Hoping to give workers a better quality of life, Milton built a model town complete with trolley systems, houses, schools, and even a zoo. These postcards were distributed nationally and found their way around the world. Instead Hershey made a deal to promote E.T. For Milton Hershey, happiness started with simple ingredients, simple processes, and sharing smiles by sharing HERSHEY'S chocolate. Hershey Chocolate Company published cooking pamphlets beginning about 1915 as a way to promote the use of its products and introduced its first cookbook about 1922. The first S'mores recipe appeared in the Girl Scout handbook. Hershey is not only the leading producer of chocolate and non-chocolate confectionery products in North America. The company carries an significant international presence; having operations in more than 90 different countries. HERSHEY, Pa. (WHTM) — The Covid-19 pandemic has swept the nation, including a top tourism town in the Midstate — Hershey. Sign up for our newsletter and get all the delicious updates, recipes, baking tips, and more sent right to your inbox. Milton Hershey didn’t believe in putting his time, energy, or money into promoting his products; He built his whole company without ads for 69 years. These pamphlets promoted the town and linked the success of the company with the model industrial town. Milton opened this school back in 1909 and it brought the company a lot of positive publicity. Our goal is to record the ways that the community has been affected by and responded to the COVID-19 pandemic. It was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, a subsidiary of his Lancaster Caramel Company in its own ads. In 1982 M&Ms passed up the chance of a lifetime when they chose to not have their candy used to lure the shy little alien from his hiding place in the movie E.T.. Good thing for Hershey, because they were able to swoop up that opportunity and take it for all it was worth. Home / Online Resources / Encyclopedia / Advertising Hershey Chocolate. He genuinely wanted to make people happy—and so he did with his famous chocolate. This push to suddenly advertise was caused by people becoming more health conscious and as a result of that, candy consumption declined. 1929-1939. Folklore tells us the name came about because everyone asked for "some more!". Marketing and advertising moved forward in the late 60’s thanks to William Dearden. The desire to promote the company and the town eventually led to Hershey Chocolate Corporation to underwrite the production of a series of movies that promoted the products and the town. His first accomplishment was chocolate as a coating on his caramels. It wasn’t until 1894 that Milton started experimenting with making chocolates. : https://gencat.eloquent-systems.com/hersheyarchives/publicNow is the perfect time to read up on Mr. Hershey's legacies and his unique community's rich history. Excitement central! Any individual or group with a Hershey-related COVID-19 story is welcome to participate. Make any day a little sweeter with your favorite treat—a Hershey’s classic. Thanks to abc27 News for highlighting our COVID-19 Stories initiative! The following year two films were produced: “Seeing Wonders,” a movie short promoted Hershey as a travel destination and the “Chocolatetown Review,” another short film that featured Hershey Chocolate products as marionettes in a vaudeville style show. The postcards showed scenes of factory operations, diary farms that illustrated milk chocolate wholesome ingredients, and attractive view of Milton Hershey’s model town. Please click the link below for more details and to submit your stories. Although the Corporation generally did not use consumer media advertising such as newspaper and magazine ads, or radio and television commercials, it did employ a variety of techniques to publicize itself. In 1900 Hershey sold his caramel company to focus on chocolate, and later that year the first milk chocolate bar was introduced to Americans. (Hershey’s History) A short two months later Hershey launched its first television and radio commercials. Get your bake on with these temptingly tasty recipes. (Reference for Business) He also valued word-of-mouth as another source of advertising for most of the companies existence. Hershey has grown from a mere $334 million in 1969 when it first started advertising to 4.4 billion recorded in 2004. The company has only grown from there now producing not only chocolate, but other types of candies, as well as baking goods. Looking for educational things to do while stuck at home social distancing? The company's first commercials featured sentimental shots of young children at play and the jingle, "There's nothing like the face of a kid eating a Hershey Bar." He believed his best form of promotion, ,though, was Hershey chocolate bar wrappers thrown on the ground as garbage. This film was shown primarily in schools. Knowing that happy workers made better workers, Milton built Hersheypark so employees and their families could relax, unwind, and have fun. Check out this informative oral history workshop, a virtual program hosted by the Dauphin County Library System. Now in this sense, one needs to understand the difference between. A massive advertising campaign launched by Mars/M&M in the late 1960s, however, forced Hershey to hit the national airwaves. Good post! Although the Hershey Company was started in 1900, it was not until 1969 that the company started advertising! The very first pamphlets appeared a few years after the factory began operations. Hershey Community Archives is asking you to share your Hershey COVID-19 experiences with us so that future generations can remember, reflect, and learn. These were, in a sense, forms of free advertising for the Hershey Company. Hershey Company's advertising spending 2008-2018 Published by Jan Conway, May 13, 2020 In 2019, Hershey’s, largest chocolate manufacturer in North … When Milton built his factory, he made the treat affordable to everyone. The Hershey Community Archives and The Hershey Story, The Museum on Chocolate Ave... https://hersheyarchives.org/online-resources/encyclopedia, https://hersheyarchives.org/online-resources/chronology, https://gencat.eloquent-systems.com/hersheyarchives/public, https://hersheyarchives.org/online-resources. Mrs. Nightwine was admitted to the brand new hospital for diagnostic tests along with patients transferred from the Hershey Hospital when it closed on that same day.Learn more about the origins of the Penn State Milton S. Hershey Medical Center on our website here: https://hersheyarchives.org/encyclopedia/50m-phone-call/ ... See MoreSee Less, Check out this informative oral history workshop, a virtual program hosted by the Dauphin County Library System. Hershey holds onto its consumers and gets them involved in advertising with their catchy slogans like "There's a smile in every Hershey Bar" and "The great American chocolate bar" as well as jingles like "put a smile on your face". One of the featured presenters is our very own Pam Whitenack, Director Emerita and Oral Historian for the Hershey Community Archives! He was the one that hired professional marketers (Ogilvy & Mather ad Agency) to change the landscape of Hershey advertising in the late 1960’s. #OnThisDay 50 years ago, the Penn State Milton S. Hershey Medical Center treated its very first patient! Its headquarters are in Hershey, Pennsylvania, which is also home to Hersheypark and Hershey's Chocolate World.

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