Perhaps this summer, young fans will talk about how Billy Kee said that if you drink milk, you’ll be good enough to play for Accrington Stanley. Some of the most recognisable faces in football including Real Madrid forward Gareth Bale and Liverpool midfielder Alex Oxlade-Chamberlain have appeared in Lucozade Sport adverts whilst at previous clubs and current Premier League Champions Manchester City announced a new partnership with Gatorade in November 2017. Accrington Stanley exited this year's FA Youth Cup in the first round, as David Fitzgerald's side suffered a 1-0 defeat to Fleetwood Town at Highbury Stadium. By linking themselves to UK sports organisations, sports and energy drink companies are attempting to associate their products with a healthy and active lifestyle. A number of local amateur teams, including Stanley Villa, took up the town name and Accrington Stanley was born. Accrington Stanley, Who Are They? Initially the newly named club operated in the Accrington & District League before joining the Lancashire Combination in 1900, winning the title for the first time in 1903 and in the process becoming the first non-league side to do so. [14][15], "Writer upsets Accrington with description of 'unlovely' town", "Throwback Thursday: Remember the milk advert starring a young LFC fan? The other fan asks, “Accrington Stanley, who are they?”, to which the first replies, “Exactly”. A number of local amateur teams, including Stanley Villa, took up the town name. Unfortunately, governing bodies of sport, leagues and clubs now promote very different types of drinks to children and young people – high sugar sports and energy drinks. In 1920 the club moved to Peel Park, with Haworth bringing his Burnley side to the new ground for one of the opening games. With promotion to League One secured, Accrington Stanley, the self-styled “club that wouldn’t die”, so long synonymous with a 1980s milk advert revels in an extraordinary revival. Accrington Stanley was born. [10], In March 2006, Rice was invited as the guest of honour to watch Accrington Stanley's match against Stevenage Borough,[11] and was later invited to Accrington Stanley's last game of the season against Scarborough, as they were promoted to Football League Two. [4], The advert features two young Liverpool Football Club fans. L2 2JH Accrington Stanley, the small Lancashire Football Club with a tiny budget is celebrating their fairy-tale promotion to League One, half a century after filing for bankruptcy. [13] The advert was banned from airing in March 2017, due to concerns that it targeted children, because of the connection to the original advert, and promoted excessive drinking. Lee Walsh, Head of Sport at Accrington Stanley Community Trust said: “We think it’s vitally important that children learn about diet and nutrition and GULP is a brilliant project that does just that. One tells the other that star Liverpool player Ian Rush had told him that if he didn't drink milk, he would only be good enough to play for Accrington Stanley. In reality, Lucozade Sport and Gatorade contain high levels of sugar and consuming them regularly can contribute to weight gain, dental decay and long-term conditions such as type II diabetes. is a slogan that was used in an advert for milk, by the Milk Marketing Board in the 1980s, in the United Kingdom. Hardly what budding young athletes need to keep them going.

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