This year, when the company paid more than half of the $77,000 student lunch debt at Warwick Public School in Rhode Island, it made news once again for its philanthropic efforts. The brand scored a major win with this well-planned, multi-channel effort. He is captured throwing a dove in place of the grenade, to signify peace, and surrounded by around 4000 bullets in memory of all the lives lost. In the Dutch city of Utrecht bus shelters are being covered with plants to attract bees. In the hope for a progressive outlook on toxic masculinity, Gillette bravely altered their tagline to call out harmful, stereotypical masculine traits. Read our insiders account in the link in bio. Factor experiences into your PR campaigns. Passengers boarding the Heathrow Express on May 21st and May 22nd were greeted by over 3,000 flowers in a stunning display to celebrate the 2019 RHS Chelsea Flower show. In addition, Country Time encouraged political activism, urging parents to contact their state representatives to ask that the laws be repealed. The custom delivery bike was created over two weeks by a team of designers and was inspired by the push bike Greggs founder John Gregg used in the 1930s to deliver his baked goods. I heartily refute ‘10 mega bites’ – was more like three pic.twitter.com/CMiA9YPgUo, — Edd Dracott (@EddDracott) January 2, 2019. Our team have been looking back over the year’s campaigns from leading brands to find the 10 greatest digital marketing campaigns of 2019. #16 In Holland they’re turning Bus Stops into Bee Stops. Media Association and inhabitat, and has caught the eye of architects and designers globally. Link in bio. #19 This razor brand wants to normalise unshaven bikini lines. Built initially as a tribute to McDonald’s Sweden, where specific branches of the restaurants have installed beehives on their roofs and wildflowers in their greenspaces to help combat falling bee numbers, the hive was sold at auction for $10,000, and all proceeds went to the Ronald McDonald House charities. to the campaign was aimed to ‘advance a more modern, positive vision’, a tactic that a lot of brands have jumped on this year. To maximise reach, the Heathrow Express ran a competition to give passengers a chance to win two tickets to the flower show on the 25th by posting their snaps and tagging @HeathrowExpress and #FlowerExpress. Usually when we think of PR stunts, we think of brands trying to gain audience reach, drive sales and inevitably raise profit margins. After extensive research, they decided that the statue was to be modelled on the first man killed in combat, Denham Brotheridge. 100 Old Hall Street
2. KFC Russia teamed up with streetwear brand Mam Cupy to create a bucket hat. When vocal anti-vegan Piers Morgan tweeted his opinion about the new release, Greggs didn’t shy away from engaging. In March, Paddy Power teamed up with creative agency Officer & Gentleman and football legend Eric Cantona to provide a solution: the Brexit Bunker. It had all the ingredients for a successful campaign, including a hashtag, viral video and a clear message, but – somewhat ironically – the ad was lambasted by some of its audience. Read our Site FAQ for more, including how to get involved. Taco Bell: Taco Bell garners a top spot in this year’s list. We were proud to welcome the ‘Soldiers of Sacrifice’ sculpture to VP this week as part of its nationwide tour. Also, take a moment to make sure you’re prepared to capture the ROI of your campaigns. The wait is over… 3.1.19 #vegansausageroll pic.twitter.com/UWcXFCtxdE, — Greggs (@GreggsOfficial) January 2, 2019. Here is our list of the greatest digital marketing campaigns from 2019, including influencer marketing, social media, user-generated content, viral videos and more. Our #BrexitBunker winners have landed in their home for the next while. Manchester M1 6EQ, The Plaza
A new Barbie doll has been unveiled to encourage more girls to become astronauts. The campaign aimed to capture individual stories of soldiers fighting in the first 24 hours of the battle. The campaign was devised by Gravity Road in partnership with PR agency Hope & Glory, and has been covered in many major media outlets including Metro, LadBible, The Independent and The Mirror. Diet Coke is removing the labels from its cans to get people to talk about theirs. Auto brand Renault have invented a pollution-triggered billboard that drops the price on it’s electric cars when smog levels rise. Swedish activist Greta Thunberg has recorded an essay about climate change for The 1975’s new album. Taco Bell: Taco Bell garners a top spot in this year’s list. In a product relaunch, Danish beer-maker Carlsberg rebrewed its … Falling into the trap of being one of the biggest, but not the best, the brewery decided to rebrew to create a new, better Pilsner. To mark the four decade milestone the electronics giant has opened a retrospective exhibition in Tokyo. For everything you need to know about PR and social media KPIs and reporting, read our ebook. This tasteful gesture, quite literally, went a long way. #9 This realtime billboard reacts to air pollution. Redcated news. A post shared by Country Time Lemonade (@countrytime) on Jun 19, 2019 at 8:09am PDT. 61 Oxford Street
The effort helps kids stay open for business by covering the cost of a permit or a fine, up to $300. The Sony Walkman, the iconic pocket cassette tape player released in 1979, celebrates its 40th anniversary this month. Paddy Power have launched a ‘Save Our Shirt’ campaign, calling on brands to stop sponsoring football shirts – including fellow betting companies. #14 Diet Coke is removing its own labels to start a conversation about labels. Regardless of the negative impact on the brand for some of its consumer base, the debate went worldwide. #1 Paddy Power pull off inspired hoax with fake shirt. Smart technology allows the former England captain to “face against the greatest over he’s ever bowled” – in the 2005 Ashes series at Edgbaston. With “Britain’s best import”, Cantona as the face of the campaign, the bookmakers offered one lucky Brit and a guest to spend two nights in a bunker, somewhere between England and France, free from any mention of Brexit. Again, Instagram factors heavily into Mattel’s efforts to promote Barbie, who has more than 1.5 million followers there. streamed live on Miller Lite’s Twitch channel. #5 Ikea challenge public to find their products in a museum of antiques. One lucky winner will receive a bridal package that includes a pepperoni wedding dress, a bouquet of dough balls, a honeymoon in Chicago and a six-tier pizza wedding cake. When it rolled out its The Bell: A Taco Bell … The Portsmouth museum asked PR agency, Frank, to help them raise awareness of the 75th anniversary of D-Day and the result was truly moving. “The Cantroller is Bluetooth-enabled, contains a rechargeable lithium-ion battery for a three-hour charge, offers haptic feedback and, importantly, can be refrigerated,” says Marketing Dive. Thank you petal @HeathrowExpress #FlowerExpress pic.twitter.com/furZLU4DQP, — Frankie Boyd (@FrankielBoyd) May 20, 2019. It took a team of eight people over four hours to install the surprise display, and the company also had train representatives handing out free flowers for passengers to take home. #tacobell #tacobellhotel #poolparty credit: @tacobell, A post shared by Los Angeles Magazine (@lamag) on Aug 11, 2019 at 10:00am PDT. Attendees who qualified could battle Andre to win one of the coveted Cantrollers. Store manager Paul Robertson and his team, including deaf colleague Sam Book, suggested Signsbury’s as a way of making their store deaf-friendly to help the deaf and hard of hearing community.
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