Your profile is the condensed picture of how the professional world sees you. Publish Status Updates for your business on your LinkedIn page for your followers to see. Check up on the references your candidate provided, to ensure they are who they are who the candidate said they are. Do I have to be a member of LinkedIn to make contact with other users? LinkedIn offers a feature where current and former colleagues can “endorse” the skills you’ve listed, as well as quizzes you can take to “verify” them. Hit up contacts of contacts. Navigate to LinkedIn.com, enter your first and last name and email address in the indicated area, and create a password. Good news! You can add the LinkedIn Company Follow button to your website to promote your company's LinkedIn presence and the content you share on the platform. With so many updates and additions to LinkedIn since its launch, we can't wait to see how the network continues to make itself an integral resource and platform for marketers, job seekers, candidate seekers, and other professionals. LinkedIn offers useful resources for job seekers, providing information, acting as a billboard to highlight your unique value proposition, and making your information public for recruiters who may be looking for what you have to offer. Even though you might be unemployed, you must still present yourself in a positive light to prospective employers and to networking contacts. With more than 690 million members, more and more brands are using LinkedIn marketing to network, connect, and sell.. If you are looking for a job that is less specific, like sales or office manager positions, you should use LinkedIn to target specific companies you want to work for. “They wonder why no one’s reaching out to them; it’s because they’re inactive. Arguably the least fun social media platform, LinkedIn used to be the online equivalent of a professional networking event — a stodgy affair that no one really wanted to hang around. This service matches contractors with project managers who are seeking help. You will find some connections that could also be sales prospects for you. Now that you’ve created your LinkedIn profile, let’s put it to work for you. This is also a great way to boost your Twitter follower and LinkedIn connection counts. This is the most read part of your profile so use as many of the 2,000 character spaces as possible. More than 30 million companies use LinkedIn for business. You can also add links to your content and business information to increase clicks. You will also be asked whether you are employed, a business owner, looking for work, working independently or a student. But did you know some people let you send them messages anyway, even if you're not connected? “The goal is to help people tap into opportunities that they should be considering but didn’t even know about,” Mr. Ko said. Use other social media venues for hobbies, family updates, political discussions and other personal use. These targeted updates will appear on your page — or Showcase Page — as well as on LinkedIn for the targeted users (specifically, in their Network Updates feed). The most powerful version approaches USD$10,000 per year. To use it, members type in their current or most recent job and get a list of other job suggestions that require similar skills (along with a percentage of skills overlap, like a Venn diagram). With the Who Viewed Your Profile feature. Still, they are "just a job board.". You can edit and reorder sections of your LinkedIn profile to highlight specific pieces of information in any way you see fit. With a recruiter account, you see the person's full name and can contact them directly with an InMail. Start by signing up for an account, create your online profile and add a profile photo. If you really can’t stand to see another ad again, then please consider supporting our work with a contribution to wikiHow. 1. This is great way to boost your engagement and number of connections on LinkedIn by driving traffic to the platform directly from your website. How many people do you need in your LinkedIn network to make it an effective tool for job searching and career networking? For example, by joining Groups related to your industry and participating in discussions within those groups, you'll exhibit thought leadership in your industry. For example, if you're posting an update to LinkedIn that you'd also like your Twitter followers to see, you can easily syndicate that update to Twitter by selecting the Public + Twitter option in the dropdown menu within the LinkedIn update composer. wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. When your website visitors click to "Follow" your LinkedIn page via your site, they'll automatically become connected to you and be able to view your company's latest updates on the platform. LinkedIn gives you only a few of these premium messages a month, so it is useful if you know exactly what you are looking for. You'll want to make a good first impression on anyone who views your profile, and a big part of that is the picture you choose. Here Are Some Tips. Want another LinkedIn user or company to see your status update? To create this article, 23 people, some anonymous, worked to edit and improve it over time. Oliver Schinkten is a national speaker, consultant, writer, and video trainer. LinkedIn can be used by anybody for their own purposes, not just by businesses. You can learn how impactful your organic and paid LinkedIn marketing content is with the platform's Content Marketing Score and Trending Content resources. Will a Creative Resume Help You Get Hired? Social Media For Business Expert Mark Warncken. For more tips, like how to use LinkedIn as a recruiter, scroll down! For these kinds of less specific jobs, the key to using LinkedIn is to target specific companies you might want to work for, or use it to find people in your network to contact. This article has been viewed 260,775 times. Write your LinkedIn profile statement, description of previous employment and specialties using keywords that prospective employers or clients would be likely to use in a search. Note: You should always have your Public Profile setting enabled as well, to be visible and identifiable for your audience. Take a look at what HubSpot's Company Page looks like for inspiration: Use guides and templates to discover the best ways to design your LinkedIn page optimal business, marketing, and professional networking. Better yet, it lets you contact them directly via LinkedIn messaging (known as InMail.). Use the app to keep your job search moving forward when you're on the road. Reaching out to people who are not looking for a job can be amazingly effective in finding highly qualified candidates. “Stick to your area of expertise,” Ms. Wagadia said. Are you ready to get started marketing your business on LinkedIn? Here’s what you need to know to use LinkedIn to make the connections that will help you find internships, jobs, and other cool opportunities.
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