To borrow (or butcher) a famous Shakespeare soliloquy: What’s in a name? And that’s very much the spirit of Ranch Water,” says Katie Beal Brown, a native Texan and founder of Lone River Beverage Company. Rio Red Grapefruit – Ranch Water with a Texas-sized squeeze of Rio Red Grapefruit juice. Copyright ©2020. By visiting But would that same drink be so damn popular? Lone River Beverage Co's designs on your favorite apparel and accessories to show your love of Ranch Water. The drink is a twist on the classic cocktail with the sessionability of a hard seltzer at 4% ABV. That which we call Ranch Water by any other name would surely taste as refreshing and delicious. Ranch Water is bound to be dad’s new favorite drink – it is the drink for days on the lake, nights under the stars or kicking back on the ranch. As the weather cools down, there’s nothing better than sipping one of your favorite fall beers by a bonfire. Others link it to The Gage Hotel in Marathon, Texas, which first put the cocktail on its menu in 2010. Ranch Water was the refreshment for the ride at the end.”. Katie Beal Brown started Lone River Beverage Company in 2019. The product is also a celebration of her own heritage and West Texas, where her family settled generations ago. Behind every iconic drink lies a tale as opaque as a freezing cold bottle of bubbly mineral water. As Lone River expands its reach, the canned ranch water could become quite a contender in the hard seltzer category. Live the Ranch Water life. For those looking to sample a tequila-based version on a national level, Cutwater Spirits launched its own Tequila Soda in March 2020. I’ve written for consumer and B2B publications such as TIME. help you have the best experience while on the site. Visit our updated, Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study. Home → News Flash → New Product → Texas Based Ranch Water – A New Drink for Dad. All Rights Reserved, This is a BETA experience. Like most drinks trends, it’s impossible to pinpoint one event that brought on this success. “Thousands of industry people come to Texas every January to go to the San Antonio Cocktail Conference (SACC). Over the last month or so, Google searches for "ranch water" have increased significantly. “[I]t’s important to clearly communicate that we use real tequila to make a signature cocktail known by many as ‘Ranch Water’ but known by all as ‘Tequila Soda,’” says Yuseff Cherney, Cutwater Spirits’ co-founder and master distiller. Lone River Ranch Water, sold in a six pack (suggested retail price $8.99), is available all over Texas at major retailers such as H-E-B, Central Market, Whole Foods Market, Kroger, Albertsons, 7-Eleven, Total Wine & More, Specs, as well as hundreds of independent stores throughout the state. Browse #ranchwater on Instagram, too, and you’ll just as likely find posts from North Carolina, Maryland, and Utah, as you will from the Great State of Texas. As Lone River expands its reach, the canned ranch water could become quite a contender in the hard seltzer category. Legend has it, the first soul to taste Ranch Water followed miles of Texas stars until found asleep under a piñon tree. And Ranch Water is no different. My Father’s Day Gift Guide this year includes the new Texas-based ranch water inspired hard seltzer that I think would be a great gift for dad as it is a new take on hard seltzer made with the rugged, hardworking man in mind. All Rights Reserved. “It was a way for ranchers to have a happy hour,” says Taylor Samuels, owner of Dallas-based Mexican spirits bar Las Almas Rotas. “Ranch water” might not sound like a refreshing cocktail, but people in West Texas have been enjoying this drink as a way to cool off from the sweltering heat for a long time. Lone River Beverage Co. released the newest flavor to its line of hard seltzers: Rio Red Grapefruit Ranch Water. Lone River Beverage Co. released the newest flavor to its line of hard seltzers: Rio Red Grapefruit Ranch Water. Owner Katie Beal Brown, a … Out of this Lone River, flows Ranch Water. Founded in 2019 by native Texan Katie Beal Brown, Lone River Beverage Company and its namesake Ranch Water hard seltzer are rooted in tradition … Opinions expressed by Forbes Contributors are their own. Visit our privacy “Flicks and Food is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.”. But she’s been a fan of Topo Chico for over a decade and started drinking the water long before she worked for the brand. This website requires certain cookies to work and uses other cookies to help you have the best experience. The cocktail itself is having a moment, at least online. I cover innovation and entrepreneurship in food and dining. The 4 percent alcohol-by-volume hard seltzer contains 80 calories and is made with Rio Red Grapefruit juice, 100 percent organic agave nectar, natural lime juice and carbonated water. I’ve written for consumer and B2B publications such as TIME, Gastro Obscura, SilverKris, Nation’s Restaurant News and Restaurant Hospitality. Luckily Matt from Rhizome Productions knows exactly which brew to pair with any occasion. The exact origins of the cocktail are unknown, but it’s rumored to be the creation of a rancher in West Texas in the 1960s. © 2020 Forbes Media LLC. Beyond regional connections, there’s good reason for using Topo Chico in Ranch Water. With a flurry of canned versions hitting supermarket and liquor store shelves, the Ranch Water craze shows no sign of slowing. “It’s gotten to the point where I’m trying to buy pallets of Topo Chico versus ordering by the case,” says Alexander Fletcher, JAXON’s beverage director. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change. Lone River Ranch Water is the latest newcomer to the hard seltzer category. Lone River Ranch Water Hard Seltzer 12 oz Cans. this website, certain cookies have already been set, which you may delete and After learning the legend of the “wild-haired rancher” and realizing it took place in the same area as her grandparent’s ranch, founder Brown felt there was an opportunity to tell that story to a wider audience and give people a taste of West Texas. 6 pk. A new hard seltzer is available on shelves just in time for summer. I’m interested in profiling anything new and innovative that impacts the world of food and dining, especially when it involves small and independent businesses, emerging chains and startups. Lone River Beverage Co’s Katie Beal Brown Shares Secrets to Success in... Are you ready for National Happy Hour Day? Now, it’s starting to sweep the nation. 6 pk. Made with lime and 100% agave, Ranch Water is inspired by a tequila-based cocktail of the same name, as well as the culture of West Texas. Both flavors salute the company’s roots. $9.26. The cocktail itself is having a moment, at least online. “All those New York bartenders going down to SACC, drinking the hell out of Ranch Waters, then going back home and not being able to get Topo — it becomes a challenge,” Martini says. The 4 percent alcohol-by-volume hard seltzer contains 80 calories and is made with Rio Red Grapefruit juice, 100 percent organic agave nectar, natural lime juice and carbonated water. block. Available in Texas and Tennessee with plans to expand to other states this summer, Lone River Ranch Water is made with 100% agave and natural lime juice. This website requires certain cookies to work and uses other cookies to But the “challenge” to get their hands on it (as Martini describes it) at least subsided in 2016, when the brand was acquired by Coca-Cola. Design, CMS, Hosting & Web Development :: ePublishing. Available in Texas and Tennessee with plans to expand to other states this summer, Lone River Ranch Water is made with 100% agave and natural lime juice. But would that have been as refreshing as taking a swig from a bottle Topo Chico, topping with a splash of tequila, and squeezing in a zesty lime? “They’re out riding the fence line all day, making repairs, and checking on cattle. Sure, the ranchers could have cracked open a Shiner Bock. var axel = Math.random() + "";
I’m a freelance writer and editor who specializes in food and drink trends in the U.S. and around the world. Socials: Twitter @ranchwater, Facebook @ranchwater and Instagram @ranchwater. “Ranch Water has really benefited from that.”. Original – Their Original Ranch Water hard seltzer made with 100% organic agave and natural lime juice. Las Almas Rotas’s Samuels says the water’s high mineral content provides a natural partner for peppery, earthy tequila, allowing the spirit to shine rather than overpowering it. A Lone River cuts through the high desert of Far West Texas. At the end of his journey, he was found asleep under a piñon tree. In terms of ingredients, the cool mix of tequila, lime, and Topo Chico is as Texan as the Whataburger Honey Butter Chicken Biscuit is Mexican. Owner Katie Beal Brown, a West Texas native, remembers folks in her ranching …
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