This is a project to develop a Customer Relationship Management (CRM) system. Introduction As a logical result of the appearance of the concept "Relationship Marketing" since the 1920s, the concept "Customer Relationship Management… The objective to do this project … Keywords: Customer Relationship Management, Customer, CRM, Implementation 1 Introduction Companies that enter to compete in a new market weaken the existing and solid ones, due to new … Field concerns and data collection Customer Data Integration (CDI) enables an organization to accrue knowledge about the customer, a necessary antecedent for an effective CRM strategy. Customer relationship management (CRM) has once again gained prominence amongst academics and practitioners. customer relationship management practices and performance of safaricom limited in kenya phoebe karimi gitonga a research project submitted in partial fulfillment of the requirements for the award of … However, there is a tremendous amount of confusion regarding its domain and meaning. Customer Relationship Management 5 2. CRM is one of the systems included in Enterprise Resource Planning (ERP) System. The main purpose of CRM is to improve the relationship with the customers by using different module like analysis, customer service and others. W‹ÝÝùîµù›Ož¯L: rœËÃûKU•cÙÎhÄhó:6FÏäŠKUvþ1»SúØz,»ªgòNxŽÔ\Ï><9;bƒw^GÒP܂ÛQÐkÀí7Ú CDI allows for the creation of a consolidated view of the customer from multiple customer … Ú#µ.“žȨW‡®9£‹8F½¨q¼®ÞëØ\k™SŸ§&Åñy.ˆ£Héãõ. Key Words: Customer Relationship Management (CRM) -Marketing Performance Relationship Marketing 1.

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